When you’re trying to boost sales and get some brand recognition, it can be tempting to just ask your niece to make you a pretty logo.
But that’s a mistake.
Because unless your niece is an experienced designer, she probably won’t know much about great graphic design.
And settling for anything less is going to be detrimental to your marketing efforts.
Great Graphic Design Is a Worthwhile Investment
Whether it’s through specialized software or hiring professionals, finding the right design for your company and your brand is crucial for your success.
Here are five ways that explain why graphic design is so important.
1. It Establishes Your Brand
Think of the McDonald’s logo. Or Nike. You know them immediately. And you know the brands they represent.
Having a recognizable logo is priceless and goes a long way toward establishing your brand. So obviously, logo design is important.
The same can be said for thoughtful and well-designed ads, websites and business cards. These are especially important in niche markets where brand recognition is difficult to achieve.
A uniquely designed website or ad viewed on a daily basis will grab peoples’ attention though. And soon enough, these designs will help you to establish your name in the market.
2. It Creates Consistency
As we said above, a great logo is powerful.
But it’s also important to create consistency across every platform and representation of your brand. That means that your website, print media, presentation materials and advertising should carry through one design.
Not only does it ensure your brand will be recognizable, but it also builds trust.
3. It Makes a Solid First Impression
The power of first impressions not be overlooked.
Any successful business should strive to make a lasting first impression. In doing so, they set the foundation for the business relationship that will grow from there.
So what do your current graphics say about you? What does your logo convey? Does your website accurately represent your brand and what you represent?
These are all important questions because if your graphics are irrelevant, outdated or even inappropriate, that’s how you’re introducing yourself.
4. It Conveys Professionalism
When you come upon a poorly designed website or see a logo that looks like it was created by a first-grader, is this the person with whom you really want to conduct business?
That’s because presentation and perception can make or break any business. And if you’re going with a fly-by-night design operation to handle your graphics, you’re ultimately telling potential clients that you’re not willing to go the extra mile.
5. It Enhances Sales
So how, exactly, does graphic design enhance sales?
Again, it comes down to trust. When people view thoughtfully created graphic design pieces, they get the message that you’re a company that delivers high quality products or services.
In other words, you’re projecting your business as a trustworthy brand. And once you’ve built that trust, your customers will keep coming back.
Are You Ready to Launch?
Be sure you make great graphic design a top priority when it comes to marketing your business.
And if you’re not quite sure where to start, take a look at our tutorials to get you inspired! You’ll soon be on your way to success.