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5 supreme graphic style errors – Things that graphic designers need to prevent at all costs

With lots of young designers coming from a pre-dominantly web style background the transfer over from web design to standard style for print can bring with it a wide variety of design sins. Images supplied at 72dpi and crunched down to pack quick on a site are going to replicate extremely terribly in print you can get away with little thumbnails but blowing things up to any considerable size is going to be pushing your luck. There are legitimate reasons for utilizing area colours in artwork, logos that need to reference particular pantone colours. In basic design work however most print is sent through on 4 colour presses CMYK with periodic 5th colour for luminoius or metal colour or for spot UV varnish. It is typically an excellent concept when initially submitting visuals to throw in a couple of stinkers to hopefully get them to value the style you would like them to accept.

 

1. Using web graphics on printed material.

With lots of young designers originating from a pre-dominantly website design background the transfer over from web design to conventional design for print can bring with it a wide variety of style sins. Images provided at 72dpi and crunched down to load quick on a site are going to replicate very badly in print you can get away with little thumbnails but blowing things as much as any appreciable size is going to be pushing your luck. There are a variety of online sites offering free or really low-cost quality hi resolution images which are a great source for suitable imagery.

2. Ignoring or not allowing enough bleed.

A typical mistake is to send out to print a document or flattened image that has no bleed at all. Normally speaking you must permit a minimum of 3mm around every cut off edge. Cannot do so will give the printers no freedom and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully reduce your work

3. Utilizing obscure font styles and not embedding or outlining them for output.

We’ve all been guilty of this at some point and things are usually great if you are going to be the only person accessing your art work or documents. Unless you package up the utilized font styles, they are not going to be able to open the files correctly and some software programs might replace any unidentified fonts with a default.

4. Providing print all set art work using area colours or rgb

There are valid reasons for utilizing area colours in art work, logos that require to reference particular pantone colours. In general design work however most print is sent out through on 4 colour presses CMYK with periodic 5th colour for luminoius or metallic colour or for spot UV varnish. It is typical for lazy designers to simply position rgb images into files and expect the dynamic colours seen on screen to recreate in print.

5. Enabling design illiterate clients to lead you round the houses

The customer is constantly right, goes the old saying. It is often an excellent concept when initially sending visuals to throw in a couple of stinkers to ideally get them to appreciate the design you would like them to accept.

 

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