Nowadays, designing the perfect website may just be the most important thing you will do for your company since starting it. Oftentimes the first thing a potential customer will do is check out a business’ website. Therefore, you want to make sure your website provides all the necessary information and encourages consumers to make a purchase. With so many things to think about, sometimes, important details slip through the cracks. Here are a few tips to help you achieve this goal that you must consider.
Accessibility and Americans with Disabilities Act (ADA) Compliance
You should tailor your website to serve all your clients, no matter their abilities because it is the right thing to do, but also because you may face legal trouble if you do not. Title III of the Americans with Disabilities Act has been interpreted to include websites, so if you do not adjust, you may face backlash.
Most of the guidelines require closed captioning and alternate descriptions on videos and other similar adjustments. A great explanation of requirements can be found in this article on Medium.com. Additionally, the more accessible your website is, the more potential customers you will have.
Website Speed is Paramount
People’s attention spans are dwindling incredibly rapidly while they are also becoming busier. Therefore, people don’t have the time or energy to wait for your webpage to load. Oftentimes, if it takes more than three to five seconds, they will abandon their search and look elsewhere.
You definitely don’t want to lose customers before you have even had the chance to show them what you have. Therefore, make sure that your domain host can deliver acceptable page loading speeds for your customers.
Keep It Simple
Overcomplicated webpages can overwhelm your viewer and drive them to look elsewhere. Cluttered webpages can even cause viewers anxiety and stress. You also need to make sure that your call to action on each webpage is clear and concise so that viewers understand exactly what you want them to do.
You can even consider implementing visual cues such as arrows to literally point visitors in the right direction. The less room you give for distraction, the more likely viewers will stay on track and become a customer.
Incorporate Social Media
People are more likely to do something if they see that others are doing it as well. One of the best ways for you to tap into this psychological phenomenon is to incorporate social media into your website. You could let viewers know how many likes you have on Facebook, Instagram, or Twitter and even advertise mutual friends that have used your services.
Consider the Fold
While there is some debate as to whether this concept is still relevant, much research suggests that it is. Essentially, the fold is the cutoff point where visitors will have to scroll to see more information. If nothing above the fold is of interest to the viewer, they are unlikely to scroll to see more. Therefore, make sure that the information at the top of your webpage is intriguing and entices potential customers to keep reading. Even though people view on many different screen sizes, you can be confident that the very top of the page will always be visible without the need to scroll.
While there are many things to keep in mind when it comes to web design, hopefully, this list gave you a solid place from which to start. Even though the process may be long and tedious, the more thought you put into the details of your web design, the more likely it is to be successful and drive business to your company.