Whether you’re looking at starting a website or you already have one, hiring a web designer may be on your mind.
If you’re stacking up the pros and cons, let us save you some time: the pros far outweigh the cons.
Though it may cost you thousands of dollars to hire a web designer, we’re sure you’ll agree that it was worth it in the end.
Think of how long you stay on a typical website. How long does the site have to grab and keep your attention?
Getting and keeping site visitors is highly important to the success of your site, but with the help of a professional, you won’t have to worry about that.
Still not convinced? Read on for nine reasons why your business should hire a professional web designer.
1. Professionalism Attracts
There’s no doubt about it, a professionally-made website attracts more attention than one that was clearly a DIY project.
When you visit a site that is poorly made, do you stick around? Neither would your customers if your site looked that way.
Web designers have the know-how to ensure your customers stay and interact with your website. Effective communication, flow, and simplicity are all implemented by professionals.
The pros also know how to attract attention to your company and services without being obnoxious. Ease-of-use and professional setup is far better than a site thrown together by an amateur.
While an amateur may have some know-how, the professional simply knows more about creating a site than a DIY-er.
2. Customization Perks
When creating a website on your own, you’ll likely be limited to a handful of free or low-cost sites. Utilized by millions of other users who will likely stick with the free design options, these sites leave little room for personalization.
Through hiring a professional web designer, you’ll gain access to just about any design element you could want. Making your site unique will be a high priority for your designer, and they’ll be able to pull out all the stops.
Sites focusing on sales should be different than those simply offering information, and web designers understand the difference.
You want a website that suits your needs and goals, not everybody else’s. Meet with your web designer, tell them what you want to accomplish, then let them do their thing.
3. Continual Help
Your website isn’t a setup-and-leave sort of deal. Continual maintenance is required if you want to keep your site up and running.
Content must be updated, issues need troubleshooting, and compatibility needs to be constantly monitored.
Your web designer will take care of all these things, ensuring a site that is continually functional and looking good.
4. Layout and Content
First impressions are huge, so you want your site to be eye-catching, including a great homepage. Not only that, you need content that is applicable and interesting enough to keep your visitors on your site.
The site’s visual design is vastly important to its success. Colors, layouts, fonts, and all other design features must work flawlessly together. A web designer will make sure that happens.
5. Enhanced Visuals
One of the most important elements of your website is the visual aspect. While simple text sites may have worked in the past, they simply won’t grab attention these days.
Photos, videos, graphics, and graphs all enhance the look of your site. So do applicable fonts and layouts. You may not have thought of navigation as a visual element, but it is.
Web designers know how important visuals are, and they know how to implement visuals that work.
A professional web designer will give your site a finished look that likely can’t be obtained on a DIY site. While you may have a knack for visuals, you may lack the knowledge behind creating them and keeping them running. This is where a professional will really make a difference.
6. Marketing Strategies
Engaging content and great visuals aren’t the only things that go into a successful website.
Marketing must be part of your plan if you want to gain traffic.
Search Engine Optimization (SEO) must be at the forefront of your mind when designing a website if you want to show up in search results. Otherwise, you’ll rank low and your site may not even be seen.
SEO and other marketing strategies are old news to professionals, and they’ll have no problem helping you attract the attention you’re looking for.
With millions of other sites also vying for the top search engine spots, you’ll want a professional on your side.
7. Updates in Technology
Technology changes just about every day, and because of this, you need someone to stay on top of things when it comes to your website.
Designing a website isn’t just throwing in some fun pictures and choosing fonts and colors. Codes, RSS feeds, links and more go into creating a great website, and your designer will have the no-how to keep everything up to date.
It’s easy to tell when sites aren’t updated, and you don’t want that reputation. It’s your designer’s job to stay up to date, and they’ll bring your website up to speed with what they learn.
8. Showcase Your Services
Whatever services or knowledge you showcase on your site, you want to appear knowledgeable. A good web designer will showcase your services and make you the expert by providing news, content, and other examples to prove it.
A site that is trustworthy and credible is a site that brings business and success. Make that your goal, and your designer will get it done. Professionalism encourages business, so make your site the best it can be.
9. Use of Time
Maybe the greatest benefit of hiring a designer, you’ll be able to spend your time elsewhere. As a business owner you surely have other things on your mind besides running a website, so why not let someone else do it for you?
When you hire a professional, you’ll have the peace of mind that your site is in good hands.
You’ll also save yourself the hassle of trying to learn all the web-related things they already know.
Just Hire a Web Designer
Whatever your reasons for wanting a killer website, you’re much more likely to reach those goals if you hire a web designer.
Professionals have studied every element of a successful website, so let them do their job.
Overall, you’ll save yourself a lot of headaches if you do.
Do you have comments or questions regarding this article? Contact us today!