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The ABCs of Content Marketing: Always Be Publishing

Content is King words in 3D letters with gold crown to illustrate the value of important documents and information in a website or online destination

Ideas on How to Generate Constant Content for Your Site


Whether you’re running a one-person blog or a massive business, there’s no getting around it: your site needs constant content. But coming up with great, original content isn’t always as easy as sitting down and creating.


Often it can be a struggle, especially if you’re not used to publishing content. But there are tons of reasons why content should be the staple of your digital marketing. From providing authority to boosting SEO, it’s crucial that you publish on a regular basis.


Ready to learn how the pros do it? Here are some tips on how you can master content marketing by putting out constant content.

Create Everyday

The best way to get in the habit of publishing consistent content is to make sure you’re creating every single day. Now, there’s no way around it, it’s going to be challenging at the beginning.


But your creative muscles, like your physical muscles, require workouts to get stronger.


Set aside at least a half hour each day to create something. It doesn’t matter what it is, nor where you create it. It can be a video, a blog post, or even something you write in a journal. It doesn’t even matter if anyone sees what you create.


The trick is to get in the habit of creating on a constant basis. Give it a few weeks and soon content creation will become second nature!

Know Where to Search

Nobody starts out creating constant content that lands with an audience. Fortunately, digital marketing is far enough along that there are thousands of great sources to help you find new sources and ideas.


You can even use your own social media feed to see what’s getting traction. Choose your favorite social media channel and click on the trending tab.


You’ll immediately have access to dozens of topics that you know people are interested in. Plus, timeliness is a great way to boost site traffic.

Diversify Content

When it comes to content, so many sites focus on simple text posts. While blog posts are certainly a proven method of generating buzz, most audiences will grow bored after a while.


Diversifying your site’s content is a great way to keep the creative juices flowing while maintaining an audience’s attention. Blog posts are great. But so are video posts.


Switch up your content types on a regular basis to keep things fresh.

Enlist Outside Help

How can you create all of this content on a regular basis? You’re only one person, after all. Well, truth be told, you don’t have to.


There are plenty of fantastic, reputable services that can put you in touch with a ghostwriter. Find out more by clicking the link to see what types of services are out there.


You can buy posts, then schedule them on your site for later. It’s smart, cost-effective, and ensures that you’re still putting out constant content.

Final Thoughts on Constant Content Creation

Content creation isn’t always easy, but when you make it a habit and know where to look, it becomes far more manageable. And don’t forget, there are plenty of professional writers out there looking for sites just like yours.


What are your tips for creating great content? Leave a comment below, and don’t forget to check out our web development blog for more inspiration.

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