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art collectors at exhibition opening
man holding and showing a colorful painting to other people in an art gallery

Art Marketing: Things You Can Do To Promote Your Work Online

art collectors at exhibition opening
man holding and showing a colorful painting to other people in an art gallery

So you’re creative, and you’re an artist. In order to succeed with your talents in the modern Digital Age, you might also have to have build up some skills in digital marketing.


The Internet can be a great tool for you as long as you know how to use it. If you aren’t sure where to start when developing your digital art marketing, continue reading for some of the best practices to enhance your online presence.


You deserve to participate in the modern online art industry.

Build Your Perfect Website and Online Portfolio

Everything you create starts with a solid foundation, and so does your digital marketing. This means that you will need to invest some time and effort into a website that best expresses your art marketing and its style.


If you haven’t already, consider researching other similar artists or brands that might relate to what kind of online presence you are trying to create. This will give you a good idea as to how you could present yourself.

Cultivate a Solid Social Media Presence

If you have any hopes of establishing a solid online presence for your art and brand, social media is going to be an essential tool. There are a variety of resources you can use to determine the best tips and tricks to build up your social media accounts with thorough networks.


Don’t worry, though. All of the time and effort you put into it will be worth it for the sake of your art.


If you’re looking to actually sell your artwork, social media is the place to be. Over 90% of online buyers say that they seriously consider social media as an influence over their purchasing decisions.

Make Sure You Get Positive Reviews and Link Referrals

An important thing to remember is that customer reviews can make or break your reputation online. Make sure you always do your best to please every client with whom you interact, so that they are sure to online give you positive ratings that can boost your online presence. There are certain strategies for positive reviews that are sure to enhance your digital reputation and further your career as an artist in the modern day and age.


The more your digital marketing becomes effective, the more often other websites will want to connect with or link to yours. Linking is a very effective marketing tool, such as what these artists have found here at origami.me. This site is a great example of how when you create a positive brand name for yourself online, others will be more likely to link to your site and continue building that presence.

Keep Researching the Best Practices for Your Art Marketing

As the industry of digital marketing continues to grow, so does the potential for your art business to as well. Make sure you are always staying up to date with current trends and practices to continue cultivating your online presence.


If you ever need any assistance or tips for online design marketing, we encourage you to reach out to us today. We know the importance of your online presence as an artist.

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