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Marketing

Why is SEO Important?

Search engine optimization (SEO) is a vital component of a business marketing strategy. Even recognized household name brands use it to expand their online presence. It is still one of the essential ways to participate in the big leagues and bring your business to the attention of customers at the …

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5 Reasons to Segment Your Customers

Putting clients with particular characteristics together can help in identify profitable customers, and foretell purchase patterns. Customer segments definition  is simple. Look: Not all the clients will possess similar backgrounds, buying patterns and goals. And there is a need to know how and why they vary. See, if you segment …

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Why Organic Traffic Is Important For Your Business

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While it is nice to get traffic to your website from social networks and paid advertising, it’s still not a good idea to neglect your organic traffic. With easy access to AdWords and social platforms like Facebook and Instagram, it might be simpler to think that a business no longer …

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