Almost 50 to 60 percent of world market has rolled in to the small screens that we hold sacred next to our lives. Building a successful business does not depend only on producing innovative and quality products but how you take the product further to your targeted audience. Gone are those days when simply non internet digital channels like Television, Radio, SMS, digital billboards alone rocked up sales and decided the business of respective advertised product.
Online Marketing Channels:
Where do we begin, for, this is such a vast medium. Many people have a notion that by being active and engaging on social media they are carrying out digital marketing but this is just like fishing on a sea with a fishing pole. As there are many more components like brand building, website marketing, search engine optimization, marketing strategies, attractive ad designing that create good digital marketing agencies.
Advantages Of Using Social Media For Marketing Campaign:
It’s a quicker way to make an announcement or spread a word about your product.
It’s one of the best ways to stay close to your customers, interact with your customers, and figure out what they want and how to make your content, product or service better.
With social media your customers can show that they like a product of yours by commenting, liking and sharing or re-twitting. As a marketer you can analyze these statistics to improve your product or figure out where your product lags from your competitors.
Digital Marketing Agencies:
It is important to have in depth knowledge about different marketing theories and strategies so that you opt for the most appropriate tools to build an effective marketing campaign for your business. This is where the marketing companies play a handy role. They update themselves to the trends and strategies of the digital marketing so that they come out with effective and engaging post ads.
Digital Marketing Campaigns
While the digital marketing medium is vast, a typical marketing campaign includes mostly all twigs from the internet marketing family including the following :
- Search Engine Marketing: This marketing is done either through content strategy using keywords and search engine optimization or through paid search advertising (Adwords, Adsense).
- Social Media Promotions: Apart from organic reach, running paid advertising campaigns like sponsored ads on facebook , promotions on pinterest, twitter and google+.
- Mobile Marketing (Apps Creation): The designing of apps for certain products or business and making them available on Google play store and apple store has seen a huge hike in recent years.
- Email Marketing: Promotion of services or product through email marketing, though this marketing has many controversies email marketing has turned out to be successful.
Digital marketing is the future of marketing and will gradually gain more ground in the online and offline world. Social media on the other hand, is the new and effective way to connect with customers, it holds a great portion of digital marketing and it’s significantly going to change the way we promote our products.