Engage and Convert: The Best WordPress Plug-ins for an Unforgettable User Experience

One out of 3 websites that you’ll find online are powered by WordPress. That massive market share speaks volumes to how valuable this content management system is to both consumers and businesses.

WordPress makes website creation simple. It makes finding relevant websites online easy for customers. It makes the whole experience of engaging on the internet accessible to the average person.

Even with all of those built-in advantages that WordPress packs though, there’s always room for improvement with your WordPress site.

These “improvements” typically come in the way of plugins that you can install on your website’s back-end.

Below, our team explores 8 outstanding plugins that can help you skyrocket your user experience beyond what WordPress does natively so you can “wow” customers!

1. Yoast SEO

People want to find what they’re looking for online fast. Yoast SEO allows them to do that by search engine optimizing your website.

While search engine optimization is usually a chore that requires a lot of manual inputs, when your website is armed with Yoast, you can automatically optimize your website at the click of a button.

Many users that use Yoast for the first time notice their sites shooting up search engine results pages which, in turn, gives customers the improved user experience of being able to find the information they need without having to dig through Google results.

2. Contact Form 7

With the number of websites that are online today, building trust with consumers is more important than ever. One of the best ways to build trust is by giving your website’s visitors a way to contact you.

Here’s the problem though. Contact forms are almost always buried deep in websites which undermines a positive user experience.

To up your contact game, install Contact Form 7 which allows you to seamlessly integrate a contact form directly on your home page.

3. Google Analytics

A lot of WordPress design tips that you’ll read online will advise you to install the Google Analytics dashboard on your site’s back-end. We couldn’t agree with that idea more.

Google Analytics data provides website admins with a ton of opportunities to improve their user experience because the data gives deep insight into consumer behavior.

For example, if Google Analytics is saying that a particular page on your site is more popular than the rest, you can improve your user experience by making the page easier to access. If Analytics is saying that people are only spending 10 seconds on your website on average, you can work to better hook visitor’s attention by adding engagement features.

With how valuable Analytics data is, you’d assume it would be expensive to access. Fortunately, Google Analytics is 100% free!

4. W3 Total Cache

People are not going to wait around for your website to load. This is especially true given that volume of people out there today that are providing the exact same products and services that you are.

To make sure that people aren’t bouncing off of your webpage due to load times, install W3 Cache.

W3 Cache will pre-load your website’s resources so user’s web browsers won’t have to have lengthy conversions with your server in order to get your site loaded.

5. WP Smush.it

We all love images. Heck, today’s consumer demands them!

The problem with images though is that a lot of people forget to compress them which can balloon how long it takes for their website’s pages to load.

To make sure that your site isn’t getting slowed down by cumbersome images, download WP Smush.it. This nifty plugin will automatically reduce all of your image’s file sizes which will give your website visitor’s user experience a big-time boost.

6. Broken Link Checker

If your website is filled with hyperlinks (and whose site isn’t?) you’ll want to make sure that the websites you’re linking to are still working. You can do this quickly by using the Broken Link Checker plugin.

Remember, broken links don’t only hurt your user experience, but search engines may even take them as a sign that you’re not managing your site anymore which could hurt your page’s rankings.

Given how easily broken links are to fix, we recommend that you put this plugin at the top of your downloads list.

7. Better Click to Tweet

The click to tweet trend is dying a little bit but some of our colleges still say that they get higher rates of user interaction with this plugin installed.

With Better Click to Tweet installed, users will be able to click on interesting sentences on your site and those sentences will automatically go out as a tweet on their Twitter accounts.

We recommend playing around with this plugin to see if by installing it, your page’s bounce rates drop.

8. WP Live Chat Support

If you’re selling products, you’re going to want to make communication as seamless as possible for your consumers. We talked a little bit about communicating when we suggested the plugin Contact Form 7 and we think that WP Live Chat Support takes things a step further.

WP Live Chat Support adds a chat window to the bottom of your pages which allows users to immediately chat with somebody on your customer service team. That quick means of accessing support can bolster trust in your consumers which can lead to larger check-out totals and higher revenue!

Wrapping up the Best WordPress Plugins for Improving User Experience

Creating a positive user experience for the people that click onto your site is an important component of being successful online. We recommend trying the plugins that we’ve recommended above to help you achieve your user experience ambitions in a simple and effective way!

If you’re looking for more insight on how to get the most out of your web design, we recommend browsing more of our blog posts on DesignsRock today.

You’ll be glad you did!