As a modern professional, you understand the significance of digital connectivity. It seems as though every individual or business has a website these days. That’s great news for you, though, as a freelance website designer.
You believe in delivering high-quality, sophisticated work to your clients. You know how to design sites that load quickly and engage online users. Still, you know there is still more you can learn as a web designer.
After all, statistics show that the number of freelancing professionals is only going to increase over the years. Experts suggest that by the year 2020, 43% of the United States workforce will be freelancers. It’s clear that you need to stay competitive to stay relevant in your market.
The good news is that you’ve come to the right place by reading this article. Freelance web design is a vast industry. Keep reading to learn about all its latest trends.
Asymmetrical Layouts and Overlapping Design Elements
The first trend you need to consider as a freelance web designer is that of asymmetry. To start, you’re going to need to think outside the box.
These days, you can find brands who excel in using abnormal grid layouts without seeming too complex. In other words, they’re not using the traditional block-like layout of previous sites.
Little To No Color Is Trending
You might be surprised to learn that color itself might be going out of style. Don’t worry – that doesn’t mean you can’t have any color if you want your websites to stay relevant. It just means that you don’t have to to stay trendy in today’s market.
Many up and coming brands have decided to go with these black and white designs that go with the sleek sophistication of the future. To clarify, though, these neutral-colored designs aren’t plain or boring.
To compensate, they often have unique features that contrast the bleak background. Those features can include asymmetrical layouts, interactive logo designs, or even quirky type fonts.
Quirky Type Fonts
These days, you might have noticed something about the type fonts of popular brand names. Many of them are switching it up.
While the simplicity of minimal lines and colors advances, so does the quirkiness of features like type fonts. In some ways, some brands even use a specific font as their only signifier.
They might have black and white, plain backgrounds with a bold, bright red, swirly font as contrast. Don’t forget how important contrast is in modern design trends.
Speed Is More Crucial Than Ever
It’s no secret that a slow website is an unsuccessful website. Don’t underestimate the value of optimizing your website’s loading time.
In fact, this website design trend isn’t going anywhere year after year. Being faster with high-quality content is the key to thriving in the ever-expanding digital world.
Minimalism and Simplicity
These recent times in the modern world are all about minimalism. Big cities and popular brands are learning to make the most of the concept. Complex, ornate design is out the window, and simplicity is in.
Though minimalism applies to many industries, it’s crucial for web design. A minimalistic design approach leads to more online traffic as users enjoy a pleasant experience. Professional web designers know to prioritize a clean, simple design over a complex, difficult-to-navigate web page.
Integrating Machine Learning
It’s important to consider where the future trends in web design technology are going to take us. In that sense, it’s important for you to consider the impact of recent development in machine learning.
Machine learning, it’s true, is otherwise known as artificial intelligence (AI). It takes expert AI technicians to understand the inner complexities of those systems. Still, as a web designer, you need to have a basic understanding of this technology.
At least, you need to be able to integrate these AI systems into your websites. Perhaps, though, your clients don’t ask for such technological capabilities at this point in time. You still need to be prepared for any clients who do.
In fact, it’s a good idea to form the habit to include machine learning capabilities in every website design you create. That way, it can easily be added later on if and when a client requests.
Be Prepared for Video Content
Speaking of the technology of the future, more and more online users are preferring video content. As opposed to text or image content, video content is the most data-heavy content for a website design to hold.
Still, you need to understand how crucial it is that your website designs support video content well. Make sure each design can easily incorporate plenty of video content that loads quickly and smoothly.
Don’t Forget about Mobile Usability
Over the years, our mobile devices have become a more and more integral part of daily life. If you want to succeed as a freelance web designer, you need to make every website optimized for mobile use.
Mobile usability, after all, is one factor that determines whether a website has a good or bad design. Don’t make the mistake of ignoring this essential trend in web design. Make sure any Internet user is able to easily navigate your website on a tiny touch screen.
Continue To Keep Yourself Informed of Freelance Web Design Trends
At this point in the article, you should have a pretty good idea of what web design trends to expect this year. It’s important that you continue to keep yourself informed of these trends in order to stay competitive.
There are a lot of ins and outs to navigate when it comes to the freelance web design industry. Make sure you stay connected with all of the latest relevant news.
That’s where we come into play. We know how important it is to get access to the best developments in your industry. Otherwise, your web design skills can fall behind your fellow freelancers, after all.
That’s why we encourage you to keep up with our articles. You can learn everything you need to know about your professional world on a regular basis. You should check out our design inspiration article archives online today to get started.