While many companies enjoy relatively higher conversion rates of 7% on their websites, most of the other sites have very less conversion rates. This is primarily because of the manner in which the websites are designed. Websites that do not perform very well in terms of conversion rates may be affected due to one of many reasons, including complicated web designs and layouts. This clutter will distract the visitors and result in a poor showing. Here are a few compelling reasons that prove why a simple minimalistic design is more effective.
Creative are only intended to highlight a feature and draw attention to a particular functionality. However at times, website designers often end up creating designs that are distracting. Very few individuals have the time to check out complex website designs before reaching the feature/page of choice. Most visitors will leave the site the moment they understand that it is going to take some time to negotiate it. This is precisely why this company develops designs that attract visitors, taking them directly to the content/feature/functionality. A webpage has all of 7 seconds in which the visitor needs to be hooked onto something.
The NeedTo Use A/B Testing While Designing To Identify The Best Design
Designs of webpages need to be proven to be effective. In other words developers need to be ascertaining that the final cut is indeed the most effective design. Landing pages need to be checked with A/B testing to understand the impact of different designs on a relative scale. A developer may find the design to be the best, but in the eyes of a visitor, it may not be appealing. It is therefore necessary to check thoroughly before opting for the design. Perspectives of different categories of visitors are most likely to differ and the best way is to identify the collective preference.
DirectTo The Point, Without The Need For Building Up Interest
Earlier designs relied on sparking interest, building up interest and finally making the offering known. However, with lesser time and more number of sites to check, visitors need to be taken directly to the feature/functionality. Whitespaces are being used effectively to build a sharp contrast and bring focus on certain aspects/information in the webpages. The combination of bringing a sharp focus onto specific features and minimalistic designs will help in ensuring that visitors stay glued to the pages.
AppealingCalls To Action And Micro Conversions
With minimalistic design, there are unlimited possibilities to improve relations with the visitors. For instance, the CallsTo Action will be clearly visible and may prompt a visitor to click and proceed to a more deeper customer-business relationship. Cluttered websites are more likely to have the CTA in the middle of creative, which may not attract the attention of visitors. Additionally, the Calls To Action will also result in micro conversions which can gradually be elevated to full conversion. For instance, a visitor may find it interesting to subscribe for a newsletter and may later on find the offerings to be good enough to become a customer.