Staying Calm Before a Big Presentation

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A big presentation can bring out the scared child in all of us. It is an unpleasant image—rows of eyes staring at us, a large, hot screen immediately to the left, and the idea of being asked a question you have no idea how to answer. No wonder many of …

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5 Reasons to Segment Your Customers

Putting clients with particular characteristics together can help in identify profitable customers, and foretell purchase patterns. Customer segments definition  is simple. Look: Not all the clients will possess similar backgrounds, buying patterns and goals. And there is a need to know how and why they vary. See, if you segment …

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How To Maximise The Reach Of Your Website

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As a business, your website is likely to be a vital tool in any marketing campaign. It is crucial in educating your customers and helping them to achieve a better understanding of your product or service, as well as providing essential information about the day-to-day logistics of your business, such …

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