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Digital Rehab Marketing 101: 5 Tips for Designing Your Rehab’s Website

Over 160 million people around the world are struggling with a substance abuse disorder – and the United States has one of the largest population of these people in one country. 

You’re probably well aware of this as the owner of a rehab center, but do you know how to reach the people in need of your services? 

It does you no good to open a rehab center if you’re struggling to get people in the door. You need to learn how to reach your audience via digital marketing initiatives, which starts with building a great website. The more effort you put into building brand exposure and awareness online, the more you’ll be able to make a positive impact on America’s drug epidemic. 

Here are 5 rehab marketing tips you need to use when building your website. 

1. Research the Latest Web Design Trends 

Web designers are always coming up with new ways to engage users. They’re creating brand-new design trends and reinventing old design strategies to produce amazing, unique websites. 

You need to learn a thing or two from them. 

Take the time to research the most popular web design trends of 2019 and consider which ones would work best on your site. As much as you want to be up to date with recent design styles, you also need to be true to your brand.

2. Hire a Professional to Lay the Groundwork 

Not sure which design trends would be best for you to use? Don’t know the first thing about web design? Sounds like you need a professional developer to handle all of your design needs!

This will speed up the process and ensure you get the best results possible. A professional can tell you all about the latest trends and timeless design methods. They can take your brand and bring it to life with a visually-engaging, well-optimized website. 

3. Make Sure Your Website Is Mobile-Friendly 

Website optimization is all about making you easier to find by matching your site to relevant user inquiries. There are a lot of optimization tools you can use to increase your web presence – like blogging about staying sober or opening a Google My Business account. But, one of the most important things is whether or not your website is mobile-friendly. 

You need to have a responsive website. Mobile has surpassed desktop usage, and it’s not going anywhere anytime soon. 

4. Build Engaging Opt-ins  

Making it easier for people to find you online is only one part of digital rehab marketing. The other part is getting them to opt-in. 

The ultimate “opt-in” you’re looking for from users is having them walk into your rehab center and get treatment. Before they do that, though, you have to encourage them to sign up for your email newsletters and/or make contact with you. Such actions are created with engaging opt-ins.  

5. Run Some A/B Tests

Just when you think your website is complete, run some A/B tests. 

This will help you check just how effective your new design is. A/B tests gauge what your overall audience’s response to your website will be based on the behaviors of a few users. It sets two different designs up against each other to see which is best.

Rehab Marketing and Web Design Made Simple

You can read about rehab marketing and web design all you want. But at some point, you have to get to work! Don’t wait any longer to dive into the backend of your website and make some improvements. 

If you’re not sure where to begin, use these tutorials to help you bring your web design ideas to life.

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