4 Tips for Creating More SEO-Friendly Blog Content

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Have you decided to create a blog? Or perhaps you want to add one to your business website? Having a blog is not only a smart move but it yields great benefits. For starters, it helps you build authority. No matter your industry, your visitors should be able to see you as an authority figure.

After all, blogs are for providing useful and relevant information to readers. But unfortunately, that’s not enough to gain steady traffic. In order to keep a good flow of traffic consistent, that’s where SEO (search engine optimization) comes in. Don’t consider yourself tech-savvy? Don’t worry, that’s why we’ll go over a few tips on creating SEO friendly content. Ready to see what they are?

Let’s get into it!

Utilize Keywords

When users search for something on search engines like Google, they often use certain phrases. These phrases are called keywords.

To start benefitting from SEO, you’ll want to incorporate these keywords into your blog posts. But be wary: add too many and you’ll be penalized. You want your posts to sound natural so it’s best to limit the number of keywords used.

To help you avoid a penalty, these places are ideal for keyword placement:

Page titles
Headings
Introduction
Conclusion
Anchor text
Title tags
Meta descriptions
Image alt text

Include External Links

External links are when you include a hyperlink to where you got your information from. For example, we’ll link to content on The HOTH. See how it’s highlighted?

Not only is it polite to include a link to the source but you could get a link on their site in return. Sometimes bloggers will have tools or plugins that alerts them to when others link to their content.

Create Posts Regularly

It’s no lie when we say Google loves new content. Keeping your blog up to date with fresh and relevant content tells Google you have your finger on the pulse.

In a way, it’s telling those crawlers that your site is still alive. Without continuously posting new content, you won’t see a boost in your rankings. If you choose not to create new post regularly, expect your site to be crawled less and for it to impact your ranking negatively.

While we understand creating content constantly can be a challenge at times, be sure what you put out is original. Don’t cut corners to save time because, in the end, it’ll come back to haunt you.

Add Internal Links

While we touched on external links, it’s time to turn our attention to internal linking. This is when you link to content within your website.

Let’s say you wrote a piece about pet supplies. And, as it would turn out, you wrote a previous post about the ten best dog collars. It’s a natural fit for you to internally link to the post about dog collars in your new post about pet supplies.

The key is to include links to relevant content. You can’t just link to any page–it has to make sense.

The point of internal links is so Google can crawl your site easier. When one page leads to another page that leads to another, it works in your favor. It lets Google know that your site has lots of content on it.