Inbound marketing with woman using a tablet
Inbound marketing with young woman holding a tablet computer in a chair

The old era of marketing is over. Now if you haven’t mastered SEO then your company is falling behind. 

But how does one master the elusive art SEO and how do you stand out against other companies with similar marketing strategies?

Though we can’t teach you everything you need to know about digital marketing just yet we can help you scratch the surface and help build your branding today.

We’ve compiled a list of the best SEO strategies to help improve your branding and attract new customers.

Keywords Are Everything

If you know anything about SEO you know not to underestimate the power of keywords. 

Most brands think that by adding more keywords they will appeal to most people but this practice called keyword stuffing is generally considered spam. Instead, you should use a handful of carefully selected keywords.

Make sure your keywords are optimized by for voice searches. 

This is one of the most important pieces of advice we can give you optimize for mobile searches. In fact, Comscore predicted that over 50% of searches will be voice searches by 2025. One thing that may help you find a company that specializes in local SEO this will help you find the right mobile strategy.

Associate Your Branding With Social Media Influencers

The word influencer gets thrown around a lot but what does is an influencer and how does one help your brand?

Generally, social media influencers are people who have amassed an enormous following online and have opinions that their followers listen to. This also allows you to find an audience without having to research.

Pick an influencer with the same audience that you want to reach out and appeal to them with sponsorship deals. When you reach out to your audience make sure you’re familiar with their content. Companies appeal to as many influencers as possible but you need to be discriminating so you can find influences that aline with your company’s values.

Finding an influencer doesn’t have to be a challenge. Using sites like Mention, or Buzzsumo lets you search for the right influences for your SEO branding strategy.

Have a Smart Social Media Strategy

You need to approach each site differently. Your strategy on Linkedin needs to be different than your strategy on twitter or facebook. You need to calibrate your plan to fit the people you’re trying to reach.  

Use social media to add value to your client’s life you can do this in a bunch of different ways from offering deals and promotions to helpful facts and tutorials on how to use their product. 

Use Forums and Blogs to Your Advantage

When people want answers they turn to the internet and whether people want to admit it or not almost everyone reads the comments. You can use this as a part of your SEO branding.

This is complicated because you want to leave comments that attract people to your product without being accused of spamming. In fact, many sites have gotten rid of their comment section in direct response to people being too aggressive with their marketing in the comment section.

The best way to approach this type of marketing is by being as subtle as possible. Make sure your comments are sincere and well thought out as well as being helpful.

Find out The Intention of Web Searchers

If you want to appeal to clients using SEO you have to know how to give them what they want. The best way to do this is to put yourself into your user’s shoes and try to imagine what they want.

What are the best ways to do this? The answer seems obvious but you need to talk to people or do some market research including surveys and questionnaires.

Focus on Your User Interface

Keeping your users happy helps you build brand’s reputation. In fact, having a site that’s optimized for mobile can keep your website relevant. Google has updated its sit to prioritize mobile more, now if your site doesn’t have a mobile version it won’t show up in mobile search results.

Clearly, if you want to appeal to new clients optimize your site for mobile is the answer.

Your site also needs to be cleanly designed. Unless you have extensive web design experience it’s best to look to the professionals to design your site. Using a template may seem like a good idea but if you want to make an appealing site it’s best to turn to the professionals. 

There are designers like those available on this website to help you make the ultimate site for your SEO strategy.

Set Up a Sitemap

This feature lets you tell search engines what’s on this site making it easier for sites to organize information and find hidden information that may be difficult for users to find.

This also helps determine if the content has been stolen from your site. Search engines prefer original content meaning if someone has stolen your content from your site it may be hurting your search results. But if you have a sitemap you can easily tell a search engine when the content was originally created helping your ranking.

Build Up Your Brands Reputation

If build your brands reputation they will come. 

Observe the mentions of your brand online. The best way to do this is to use a tool like Google Alert. To use this program first type your brand name into the search bar then decide how frequently 

Need More Tools to Help Your Digital Marketing Strategy?

Having a strong SEO strategy can help your branding reach all new audiences. But that’s only one tool in your toolbox. If you’ve ever wondered what would happen if you knew all the tools of the digital marketing trade than contact us today!



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