Did you know that local SEO strategies can help you grow your construction business?
As a construction professional, it can be hard to see how the internet factors into the way you do business. You’re working in the real world and selling a tangible product. However, 85 percent of customersfind businesses on the internet. If someone near you is looking for construction companies to take on a project, you’ll want to make sure that yours is the one they find.
Learning SEO can seem like a huge task, but when you break it down into single strategies, it becomes much more manageable. That’s why we’ve put together this guide to simple SEO strategies anyone can use.
Keep reading to learn the tips that will bring you more customers in no time!
1. Target High-Quality Keywords
You should be working to include the right keywords on your site, since search engines use those keywords to help people find what they’re looking for. These keywords can be included in blog posts and any text content that goes on your site.
However, the keywords need to be right for your industry and your area. Instead of working with generic keywords like “construction project,” try relating them to your location. For example, you could create content that features keywords like “construction in [insert neighborhood].”
Use terms that match the way people really type into search engines. Most people search for a phrase, not a single word or a complete sentence. When you target the right phrases, your site will start to pop up in front of more customers.
2. Offer Helpful Content
SEO is all about content. To succeed with local SEO, you should have new posts regularly going up on your site, with keywords included.
However, it’s not enough to just post content. The best content won’t just help your rankings in the search engines. It will also get people to click through and read it. And the best way to achieve that is to feature content that readers will find useful.
Luckily, the construction industry makes this easy. Everyone has a home or a place where they live, and most of them are interested in improving that place in some way. You can feature posts about anything from DIY projects to remodels to redecorating.
People don’t like content that seems to be trying to sell them something. But if you’re giving out useful information for free, visitors to your site will see you as a trusted expert who they’re likely to hire for future projects.
You should also include local content as part of your strategy. Add feature posts about neighborhoods in your area. Spotlight local businesses (they might do the same for you!).
Or you can feature posts about industry events. It’s even better if you can include pictures of you and your staff getting involved with the community there.
3. Use Google My Business
The good news is that Google actually favors local businesses. The search engine giant knows that when people search for goods and services, they’re often looking for things near them. To maximize this benefit, make sure to harness the power of Google My Business.
It only takes a few minutes to get verified by Google My Business. This service ensures Google can see that you’re a real company with verifiable, accurate information. Once the search engine knows this, it’s much more likely to feature your content higher in the rankings.
In fact, you might even get featured in a sidebar on Google when people search for terms relevant to your business. This is prime search engine real estate, and Google My Business is a free way to increase your chances of landing it.
Start by making and verifying your Google My Business page. Then, to make the strategy stronger, ask your customers to post Google reviews, and make sure to write responses to those reviews. Mention your location and company name in each response to boost your rankings more.
4. Make Sure Your Site Is Mobile-Friendly
When people search for local businesses, they often do so from a phone or tablet while out and about in the neighborhood. If your site isn’t optimized for mobile devices, they’ll navigate to a competitor instead.
Make a mobile-responsive site that adapts in size and shape to the device people are using. That way, you won’t accidentally drive potential customers away with a site that’s impossible to read from their phones.
Not sure how to build a mobile-friendly site? You might want to hire help. Discover more here.
5. Use Location Pages
If your construction business has multiple locations, be sure to include location pages for each one on your sites.
This helps search engines see that you have something to offer for searchers in each location. Without including these pages, the search engines have a much harder time recognizing that you have multiple locations.
6. Get Local Reviews
Things have come a long way since the days of word-of-mouth recommendations. But when it comes to local SEO strategies, reviews from local customers are still among your most valuable currency.
When people search for your company, you want to make sure they see what they want to see. Positive reviews will help them decide to choose you over the competition. And when you encourage happy customers to post reviews, you’re taking control over the online conversation about your business.
Google reviews will help with your rankings. But having other reviews on site like Yelp also helps by lending your business legitimacy in the eyes of online searchers. Form a good rapport with customers, and they’ll be glad to share their positive experience in a review.
Change the Game with Local SEO Strategies
You might have every other aspect of business down, from customer service to great construction work. But local SEO strategies could just be the thing you need to grow your client base.
Customers can’t hire you if they can’t find you. Today, online search is the way many customers find new businesses. By using these local SEO tips, you’re simply meeting customers where they already are.
Looking for more ways to impress potential customers? Don’t miss our guide to making a great logo here.