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Top 5 Must-Have Digital Marketing Tools Every Small Business Needs

If you’re a small business owner, you should understand the importance of a strong marketing campaign and its relation to the survival of your business.


Digital marketing is a huge part of any marketing strategy and is constantly updating as technology advances. You need to make sure you keep up with the changes by using the best digital marketing services and tools of the year.


In this blog, we’ll discuss the must-have digital marketing tools of 2018 that every small business owner should be using to gain more customers and clients.

5 Must-Have Digital Marketing Tools

There are tons of useful digital marketing tools available, but there are some that are necessary for a killer online marketing campaign.


Here are our picks for the top 5 digital marketing tools. Also, check out https://www.figmentagency.com for some additional SEO help.

1. Canva

Canva is a wonderful digital design tool not only because it offers great services in web design, but it also happens to be free.


If you don’t want to spend money on hiring a web designer, just sign up for Canva and pick out a website template and design and this digital tool will do most of the work for you.

2. Google Trends

Google trends allow you to see the things people are searching for most at any given time. You can adjust the trend by scaling down for a certain demographic such as gender, age, or location.


This tool allows you to basically view trends from any perspective so you can see what type of person is searching for your services the most, and you can start creating content that caters to them.

3. Ahrefs

This is a great tool for finding the best keywords to use in your blog posts. Basically, you just need to type keywords into Google, find a blog, put it into Ahrefs, and it will show you all the top used keywords on that blog.


This allows you to find keywords that are frequently searched but that you can also rank high for. Additionally, you can find out which keywords your competitors are ranking for and use the Ahrefs tool to rank above them.

4. Google Analytics

Google analytics is necessary once you have created a blog so you can see how people are finding your website.


Analytics will show you what is working for attracting people to your website, and what isn’t working.

5. Sprout Social

This is a really good tool for managing all of your social media marketing in one place. With all the different social media platforms, it can be difficult to keep up with them all, but Sprout Social makes it very easy and as efficient as it can be.

For More Information

Digital marketing is a major part of attracting new clients and customers to your small business. This is why it’s so important to utilize all the must-use digital marketing tools that you can.


If you have any more questions on how to optimize your digital marketing strategy, check out our tutorial blog for more tips and tricks.


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