Web design has come a long way since it’s early days. It has had to, considering that in June of 2018 there were around 1.89 billion websites. It’s no longer enough to simply have a website – you need to make sure that it stands out in the crowd as well.
In this post, we’ll teach you what vital aspects of Portland SEO Company you need to consider before your site goes live.
You want to make things as intuitive as possible for the person using the site. If a visitor has to search your site to find the order page, they probably won’t bother much. Make sure that you have a clear navigation bar at the top of every page.
If you’re a service business, consider investing in scheduling software and create a clear “Contact” or “Book Now” button on your site. Make it as easy as possible for them to find what they are looking for.
Utility First and Foremost
Your site has to be eye-catching and look interesting. But that’s not going to do you much good if links don’t work or the site takes too long to load. Google suggests a load time of three seconds or less on mobile unless you want to lose about 53% of your visitors.
High-resolution images and videos look great but do inflate the size of the site. Use them wisely and be sure to optimize them for mobile. Try saving your images at a medium instead of high-quality setting and reduce the size of the image. These tactics will both reduce the file size.
Be Ready for Voice Search
If you’ve been keeping an eye on marketing news over the past couple of years, you’ll know all the hype surrounding local SEO ranking and voice search. By optimizing your content for voice searches, you get to make progress in both of these areas.
Preparing for voice search is about more than just choosing a few keywords that people might use. Keywords are still important, but you should be thinking more in terms of key phrases. Think about how you might phrase a query if typing it into a search bar.
Now think about how you might phrase that same query if you were talking to someone instead. You wouldn’t go up to someone and say, “Nearest Italian restaurant” would you? Voicing a query is easier than typing it out, so we tend to use more words.
What you can do to prepare for this is to think about questions that people might ask. Then create an FAQ section on your website.
Think laterally when it comes to voice search as well – can people send you voice messages on your site? Are they able to click on your number to call it? Make it as easy as possible to use your site from a phone.
If we were to go into all the possible web design tips, we could be here all day. That’s why we’ve focused only on the top three with the potential to make the most impact on your sales. Keep your site clean, and easy to load and you’re part of the way there already.