That’s how long your website has to make a good first impression on visitors. If it’s good, they’ll stay. If it’s poorly designed, they’ll leave the moment the page loads.
Your website is the heart of your business. And the heart of your business is customers.
The two go hand-in-hand and without the other, you won’t survive in the digital world.
How can you develop a website that’ll be relevant for years to come? By hiring web designers to handle all the hard work for you, especially if you aren’t tech-savvy.
It’s hard to entrust people you don’t know personally to handle such a delicate thing. Your website’s your baby, after all. That’s why we’ll go over how to hire web designers you can trust.
What Are You Looking to Have Done?
First things first, you need to figure out what you want to have done. This not only cuts down on consultation time but you can figure out a realistic budget.
Here are the basics a website needs:
- Contact page
- About page
- Products/services page
- Landing page
That’s enough to get you started if your budget isn’t that large. More established businesses can utilize more pages if need be.
Their Prices are Clearly Defined
A credible web design company will have their prices laid out concisely. Either they’ll have an hourly rate, per project rate or they’ll work within budgets.
It depends on how much you want to be done and the time allotted for them to complete it. Obviously, if you go with cheaper web designers, you might end up with a relatively basic site.
For more high-end designers, they’ll be able to give you everything you want plus all the bells and whistles. Remember, you get what you pay for.
But nonetheless, trust designers that have their prices defined. Ones that give you the runaround can’t be trusted-you might get ripped off.
They’ll Work with Your Ideas
You know your business inside and out. You’re an expert in your industry.
That said, designers who don’t listen to your ideas aren’t the ones for you. They should embrace your ideas and decisions.
While they won’t integrate all of them into your site, they’ll know the best way to give you a functional and beautiful site. They’ll work with what they give you, not create their own agenda.
They Have Their Own Ideas
Having someone say yes to your every request is a huge no-no. Sure, you’re the expert when it comes to your business but as designers, they need to have their own ideas too.
They’ll know what makes the best responsive website and what elements should be left out. Replicating everything you want will only lead to a cluttered, poorly design site.
Talk to them about some of your ideas and see what they say in return. They should feel inspired by what you’re wanting while also guiding you in the right direction.
They’ll Have a Portfolio
Not all web designers are created equal. Some may specialize in different industries or different styles.
In order to know you’re hiring the right ones, they’ll have a portfolio. You should be easily able to find this on their own website.
Take a look to see what kind of projects they’ve done in the past. This will also give you a good idea of what they’re capable of.
It also works if you can pick out a few things you like about their past work. They can then recreate it for yours. This way, you know what you’re getting and will end up loving the end result.
Doing this also cuts down on time spent creating your site which in turn, reduces your costs.
They Work with a Content Management System
A content management system (or CMS, for short) are platforms like WordPress and Magento. Designers should know how to work with this kind of software.
For you, it allows you to make minor changes. Without it, you’ll be calling them every day you want to update your site. If you run a blog, that’ll be a nightmare!
Ask them with CMS they’re familiar with. If their answer is none and they recommend a static HTML site, run for the hills. Your site will be outdated even before it launches.
They Know Modern Trends
Just like fashion, websites also abide by trends. Parallax scrolling, mobile-friendly, and flat design to name a few.
As designers, they shouldn’t cram every trend they know into your website. They should understand how to achieve that delicate balance of being trendy yet relevant.
Take a look at their own website for example. They’ll want to make a good impression to gain your business so you’re sure to find a few trends.
If there’s none and the design is very bland, it could be a reflection of what they’ll give you if hired.
They Know What Converts
A pretty website is one thing. To sustain a business, you need customers. Customers won’t be impressed with a site that doesn’t tempt them to buy.
Trustworthy web designers know what elements to put in that gets people to convert.
Proper layout is key, as you’ll want to draw visitor’s attention to the most important aspects of your business. Navigation should be easily found and not complicated. Calls to action will be at the forefront, guiding visitors on what to do next.
They’ll use proven data methods to drive conversion rates, giving you the best results right out of the gate.
Trust You’re Hiring the Right Web Designers
You’ve built your business from the ground up. Now you need a website to match.
With so many web designers to choose from, how do you know you’re choosing the right ones?
Refer to our tips any time you’re unsure. You’ll be confident you’re making the right decision and getting the website you’ve dreamed of.
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