We’ve all done it. We go to a website, think about buying something, but don’t. Then we continue with the rest of our day.
But how many times have you done this, and then gone back later and bought that same item or service? If you’re like most people, probably a fair amount.
So if you have a website offering goods or services, you need to keep that phenomenon in mind when designing your site. You need to find ways to keep people coming back to purchase later if they don’t purchase on the first visit.
The ideal tool for that is website lead capture software.
In this post, we’ll go over what it is, who the big names are, and which one might work best for you and your site.
Sound interesting? Keep reading to find out more.
The Basics of Website Lead Capture Software
Here’s what we know. Most people who visit your site won’t make a purchase the first time. And by most, we mean around 70% of people.
That means only 20-30% are buying, and the rest leave.
Now, the good news is that there’s a good chance that many of them will return to your site.
But should you just wait and hope that they return? Or are there ways to be proactive and nurture relationships with them?
Glad you asked. That’s exactly where lead capture software comes in.
It allows you to capture vital info about your site’s visitors when they first stop by your site. And through that info, it allows you to stay in touch with them after their visit.
Because the best way to convert someone from a visitor to a client is to be in touch with them, to remind them how interested they were in your page!
Some Examples of Lead Capture
The most basic form of lead capture for digital marketing is having someone type in their name and email address somewhere on your home page. Or maybe it’s on a landing page.
Whatever the means, you are gaining the basic contact info for that person so you can be in touch with them later.
Other more advanced forms of lead capture are things like getting people to sign up for your newsletter or get a customized quote from you.
With these, you usually gather a little more information from them, like full name, email address, and phone number.
And there are also more detailed versions of lead capture software that help gather more information like their job title, the size of their company, and what specific industry they are in.
What’s at Stake?
This one is obvious, but we tend to overlook it.
The biggest risk of not having effective lead capture software is that you will lose customers and clients that you otherwise wouldn’t have.
And what’s more, if they were searching for anything specific when they landed on your page, it means they are a legit potential customer.
So that means if you don’t stay in touch, they are more likely to buy… from your competitor.
Some Other Benefits
The relationship between an online business and its customers is often referred to as CRM, or customer relations management. It’s a broad term for any of the technology managing your relationship with potential and existing customers.
Lead capture software is an excellent part of an overall CRM strategy. It’s like having a virtual assistant at the ‘front desk’ who is friendly, informative, and great at capturing vital info.
Another big benefit of lead capture software is that it frees up your time to focus on closing sales, rather than wasting time trying to sort out customer information on the front end.
Instead, you can focus on more forward-thinking strategies, like the ones outlined in this guide.
Now, let’s take a look at some of the leading names in lead capture software!
Interact is a cool software that creates quizzes. You can create scored quizzes, assessment quizzes, and personality quizzes as ways to capture info about potential customers.
One great part is they have over 200 templates for personality quizzes that you can tweak then use.
You can also create multiple choice quizzes, where users get a score at the end. This kind of interactivity and assessment really helps your site feel engaging.
We love that with Interact, you can connect your data to Facebook Pixels and Google Analytics, so you can do more with the data.
LeadCandy is like drops of water – once you turn it on, it flows in all the nooks and crannies, doing the dirty work of lead generation for you.
It allows you to find the contact info of mutual contact through things like smart lead list, data enrichment, kickstart, and more.
And it utilizes clever techniques like scanning through a competitor’s Twitter followers and finding their contact info so you can reach out to generate new leads.
Its focus on lead generation through social media means it’s on the cutting edge of how people use the web to interact and shop.
This software is simple but elegant. It gathers contact info and helps you create great looking newsletters. And it works really well with varied email servers, which will keep you out of spam folders.
You don’t need a degree in coding to use Publicate to create newsletters with cool design and modern features.
We also like that you can sync to RSS feeds like Feedly to generate new content for your newsletters, blogs and more.
This lead capture software is focused on B2B (business to business) interaction. Netline’s platform is set up to optimize the way your business can connect with other businesses to drive new lead generation.
It offers advanced optimization and campaign analysis, as well as dedicated account management.
We love that you can set up a campaign in no time at all, and it gives you access to the content through its dashboard and real-time data.
Which Is Right for You?
As you can see from this small sample size, there is a lot of variety for website lead capture software. Check out these and others to find out which is the best for your business.
And if you want to chat about these programs or the design elements of your site, contact us today!