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What Is SEO And How Does It Work?

Internet marketing has become one of the biggest and most contributing factors to business growth in modern times. Through Local SEO Training, most businesses have come to understand that using SEO to rank highly on search engines like Google is one of the most powerful ways to push their businesses while also increasing overall ROI and increasing leads and sales generation.
To better position businesses, there is the need to better understand SEO as a tool and its importance.


Search Engine Optimization (SEO) is a powerful tool which requires skills, expertise and overall attention to details. Through the use of SEO, websites can be optimized to increase the amount and quality of targeted organic traffic from ranking in search engine result pages.

SEO is based on the belief that search results that appear higher on the page will significantly get more clicks compared to those that appear further down or on other pages.

A recent study shows that 30 percent of internet users are more likely to click on the first search result on the page, 15 percent are more likely to consider the second result, and not more than 10 percent of internet users are likely to click on the third result. The number of users willing to give other search results a consideration drops significantly as the search result goes further down the page.

Through the use of SEO, digital marketing experts are oriented and focused on getting websites more traffic, leads, and sales through ranking of their websites higher on the page for increased visibility.


The modern day has become a global village united by the internet. Businesses in the past used to spend more money advertising in print press and over the years, the number of subscribers to this news medium declined and was replaced instead by mobile phones, laptops and other electronic gadgets which serves as delivery routes for such needed information. Through this, the internet has come to receive no less than 3.5 billion searches from across the world on Google search engine alone.

With SEO, marketers aim to attract the highest traffic to their websites or client’s website which in turn attracts brand visibility, popularity, generates leads and overall leads to sales. Taking into consideration the importance of the first page on Search Engine Result Pages (SERP), marketers aim to push their website and client’s website to the top of the page thus guaranteeing more results.


To make the best use of internet marketing and SEO strategies to boost business leads for free, there is the need to understand how SEO works and how to tailor the practice to ensure the best possible results.

Keyword research

Ahead of putting in place or executing an SEO campaign, there is the need to first decide on which keywords are particular to your specific business and those you want to be ranked for in search engine result pages. You should pay attention to finding keywords that will drive as much targeted traffic to your website as possible. There are several keywords search tools available to help you narrow down the options based on search engine results. Focus on choosing both short tail and long tail keywords for your business.

On Page Optimization and Content Creation

After deciding on the perfect keywords, there is the need to draw out a content calendar which details the creation and release of SEO tailored and keyword rich content aimed at captivating your audience and also boosting your website’s ranking and authority level. When planning out content, it is recommended that you take proper steps to research your audience, the type of content they respond to and how will to capture their attention with your content.
Overall, try to create high quality content that offers value to your visitors as this is one of the most important ways to earn their trust. Ensure that keywords are included in all areas needed including the meta description, title tag, and actual web page.

Off page promotion and link building

While creating quality content can be demanding, this is not enough to push your business to the fore, instead, you should also incorporate website promotion and content promotion to help people better find your website.
Taking into consideration that search engines consider number of inbound links to the site as an important factor in determination of a website’s quality as a link from another website is considered to be a positive vote of confidence, getting a lot of such links can boost your business ranking even faster.

User experience

Aim at all times to create a good user experience as this will be the icing on the cake, encouraging visitors to check back often. Some of the factors to consider includes the website layout and design, ease of navigation, website loading speed, mobile responsiveness and more.

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