Search engine optimization (SEO) is a vital component of a business marketing strategy. Even recognized household name brands use it to expand their online presence. It is still one of the essential ways to participate in the big leagues and bring your business to the attention of customers at the click of a button.
SEO provides businesses with the chance to build their brand and announce their products and services to anyone with access to a search engine. Around 94 percent of business-to-business (B2B) buyers and 81 percent of customers use online searches before making a purchase. However, this is not the only benefit that SEO brings to a business.
SEO for Business
Google and other search engines look at many different factors before determining a website’s ranking. Upwards of 97.9 percent of internet users never bother going beyond the first page of search engine results when they are looking for goods and services. It is, then, critical for any business to be listed on the first page of search engine results. It doesn’t matter if your company is marketing to a global audience, or servicing a local community, being on the first page is still important.
SEO can be achieved by reworking the content on your business website to include some keywords that people enter as a query about the products and services you offer. When your content ranks high in search engine results and attracts traffic to your website, this is called organic traffic.
Approximately 30 percent of online clicks land on the site that holds the number one position. A mere 12 percent land on the third-ranked result, and then the figures drop to virtually negligible numbers after that (single digits at best). This is because online search engine users rate a business’s credibility and worth by its ranking (Statistics resulting from surveys done in 2016/2017).
SEO is a Critical Component of Online Business Success
There is a huge gap between how the customer perceives a business ranked in the top three search engine results and those at the bottom. Companies that specialize in moving a business higher in search rankings have become an integral part of marketing. Statistics indicate that any brand or business desiring attention from online users has to use the services of these expert developers.
One such company who understands the digital ecosystem better than anyone is Cloud Inspector , specialist consultant in Milwaukee SEO. They understand that SEO is an essential component to funnel leads and sales to businesses.
More Purchases Made Online
For the last three years, more purchases were made online than in stores. Besides buying, consumers have also made online research their preferred method of finding services near them and reaching out to the top three search services for quotes. This is why local, national, and global businesses have to ensure that they have a share of the organic traffic by optimizing their websites.
Trying to run SEO yourself is a tiring and time-consuming task. SEO companies are there to make your company flourish in the shortest possible time.