Your dental practice isn’t getting as many clients as it should be. And it’s not the tooth fairy’s fault.
65 percent of Americans visit a dentist a year. 91 percent of adults aged 20-64 have had a cavity. If you want these people to know about and visit your dental practice, you’re going to need a more efficient website.
It’s a tall order to design a website that’s both attractive and drives traffic. A tall order best suited for a professional.
Don’t make the mistake many companies do by having your intern or someone internal make your website. When you do that you’re setting up yourself and your dental practice up for failure.
Here’s why you should outsource web design for your dental practice.
You Save Money When You Outsource Web Design
It takes time and money to manage a website in-house. You may even need to hire a new full-time in-house staff member to handle the site and marketing.
With that hire comes salary, benefits, payroll taxes, etc. In other words: a whole lot of money.
You may need to also buy new hardware and software for an in-house web designer. Items like a new computer, maybe a faster internet service and web design programs like photoshop.
Or if you have someone who’s in-house and “kind of good at photoshop” design your website, you find yourself paying for special training to get that employee really good at photoshop. Or eventually paying someone else to fix their errors.
Hiring a new person to design your website in-house is not only expensive, it’s also time-consuming. There’s the employee search, reviewing their samples, getting their recommendations, the interviewing and the onboarding process. On top of all of that, there’s still a chance they might not be what you’re looking for.
Wouldn’t you rather just pay a professional once and never have to think about it again? You save a lot of time, money and energy when you outsource your web design.
It’s What They’re Really Good At
When you outsource your web design, you’re hiring someone who not only does this for a living, they also specialize in web design. Outsourced web designers are as skilled as designing websites as your dental practice dentists are with teeth.
Someone who designs websites all day every day for a range of different clients knows the ins and outs of websites.
They can make you aware of things you may have missed if you were designing in-house.
Things like how to make your website visible and user-friendly.
When you hire a professional web designer, you get a professional website that will stand out on the competitive world wide web.
A professional web designer will make sure your site is optimized for mobile use, which is key, as 51.12 percent of web traffic is mobile. That’s more than half the population that you could miss entirely if your website isn’t designed by a pro.
Design firms will also know design trends and can show you what looks dated and what looks sleek, fresh and new. They will also make sure your site has responsible interfaces, creative layouts for menus and links and have an overall easy user experience.
To make sure your web designer is up to par, you should keep yourself up to date on what makes a good dental website, to properly direct your web designer. You can read more here about how to improve your web design to really help your website stand out.
Better Design and Development
Web design firms have direct communication between designers and developers so your practice’s website won’t get lost in translation. This is key, what’s the point of having a beautifully designed user-friendly website if the back end is a mess?
No one will see the beautiful perfect website you just spent all this money on if navigating to your page is a headache. This will never happen when you outsource your web design, as these firms work closely with developers.
This is key as the designer can make sure the developer makes the website consistent on all platforms so your customized plugins and scripts will be integrated naturally for your visitors.
Easier Workforce Management
Some of your coworkers may argue that third-party services are too expensive and that it’s better to have your web designer in-house. When actually outsourcing is the more cost-efficient option.
When you’re hiring a third party there’s less pressure to settle or accept what you have as you would with an employee. You hired them to do a job, and if you’re not satisfied they will make changes, or even have another web designer take over until you are happy.
If you hire an in-house employee, what do you have them do once the job is done? Soon you’ll find yourself paying someone full time when they don’t have work to do. This won’t happen with a third party, when their job is done, you stop paying them.
Even if you lay off your in-house employee when the job is done, your company will still be paying their unemployment and maybe severance, which can be so much more expensive than outsourcing the job.
While a outsourcing your web design might have a higher base rate for services, you’re saving money in the long run. When you outsource you get guaranteed quality, clear communication, expertise, and creativity that’s nearly impossible to ask of one employee.
Better Time Management
You already have a hectic work schedule. Juggling appointments and deadlines on top of your day to day responsibilities. Why add to that load by managing another employee at the office?
By outsourcing your web design, you don’t have to worry about your website and marketing, because it’s handled. This makes outsourcing your web design not only more efficient but a better use of your time. There are more hours in the day when you outsource your work.
Not to mention how time-consuming it is to manage a website, especially when your employee isn’t tech savvy. A simple task like updating your website can take your employee hours, where an outsourced web designer could do it in minutes.
Outsourcing your web design will keep your staff focused and efficient on what you hired them to do: run a dental practice.
Web design companies eat, breath and live on the internet. It’s their job to be up to date on updates, trends, designs, technology and tiny details you probably don’t even notice.
Agencies are constantly working with multiple clients they have to keep happy, which helps them bring a diverse perspective to marketing your website. They know from experience what works and what doesn’t. When you outsource your web design, you’re getting experience and expertise just for you.
When you outsource your web design, you’re getting access to a whole team of people with different skills and disciplines. You’re getting copywriters, designers, developers, strategists all in one place at once price.
You don’t have to rely on your team or yourself to fill these roles. It’s all covered by professionals.
By outsourcing your website, you can gain a fresh perspective. Do find that you keep on getting leads to potential customers, but no follow through? Outsourcing to a marketing and design agency can help your practice get to the bottom of what’s going on, and make a new strategy.
Outsourcing gives you a new set of eyes and ears and a fresh perspective your practice desperately needs. This can lead to A/B testing, data-based research to find out how your website can get more eyes and engagement.
When you gain this outside perspective, you’ll also gain new clients with your fresh new effective website.
Outsourcing also gives you a custom web design, which might be harder to get from someone in-house with limited design skills. You may notice that your competition’s websites all look kind of the same. That’s because they’re likely using a design template from a build your own website services like Wix or Squarespace.
When you outsource your web design, you’ll get a custom website that fits the vibe and energy of your dental practice. This unique design will help your website stand out in the sea of other dental practices.
A custom outsourced website will engage your visitors and make them want to book that appointment. You only get to make one first impression, make a lasting one with your website.
What Are You Waiting For? Outsource Your Website Already!
By now hopefully, you’ve decided to outsource your web design. It’s cost and time efficient.
When you hire a professional you get a professional website, with a fresh perspective and innovative design.
Not only will your website look nice and engaging, it will also work. Don’t hire a new employee or add the task of making a website on to one of your employee’s already busy schedule. When you outsource your web design you don’t have to worry about your website.
For more inspiration for your dental practice’s new outsourced website design, check out our blog and stay on top of and ahead of website trends.