Providing consumers with a consistent brand representation can increase the revenue a small business generates by almost 23 percent. One of the most important tools you have in your marketing arsenal is your website.
For years, business owners have used WordPress to both build appealing and informative websites. This platform offers a variety of different and unique themes.
Trying to handle this website building process alone is a recipe for disaster. This is why reaching out to WordPress website building professionals is so important.
Once the website building process is complete, your main goal will need to be providing top-notch WordPress maintenance. Failing to provide your website with the right amount of maintenance can make it hard to use and unsafe.
Here are some of the reasons why hiring professionals to perform maintenance to your WordPress website is important.
WordPress Maintenance Starts with a Security Audit
When hiring a professional to perform this maintenance, you will be able to have a security audit performed. Most business owners fail to realize just how many security issues things like outdated plugins or poor password management practices can create.
A professional will have in-depth information about the methods being used by hackers to infiltrate WordPress websites. With this knowledge, these professionals can take a look at your website and point out any security flaws that may exist.
Once flaws are found, the WordPress maintenance technician will have no problem fixing them. The money paid for WordPress maintenance plans is well worth it considering how secure it will make your website.
Assessment of the Website Plugins
One of the main reasons why business owners love WordPress sites so much is due to the vast array of plugins they offer. These plugins can do just about anything and can help make your website more functional and secure.
The best way to ensure you are using the right plugins is by allowing a professional to assess them on a regular basis. During the WordPress site maintenance procedure, professionals will take a look at your plugins and tell you about any issues they may have.
You want to choose plugins that are getting regular updates. Not only will this keep the plugins working, it can also help you avoid website security issues as well.
The Power of Uptime Monitoring
Some business owners rely on their web hosting provider to tell them about problems with outages or website crashes. Often times, your hosting provider will only inform you about problems once they have led to your website crashing.
One of the best ways to stay ahead of these problems is by allowing an IT professional to provide uptime monitoring for your WordPress website. This monitoring will help you avoid excessive downtime due to an outage, which can save you money in the long run.
Rather than waiting until disaster strikes to fix website functionality issues, you need to take preventative measures. With the help of an IT professional, you should have no problem keeping your WordPress site reliable.
Developing a Site Backup Plan
If your WordPress is both large and complex, then you may need to invest in some cloud-based backups. Failing to save all of the data and information on your website can lead to lots of problems in the future.
Once a site is hacked or it crashes, retrieving the data that was on it before this event can be nearly impossible. The best way to ensure you can restore your website in the event of a disaster is by investing in cloud-based backups.
These types of backups will save the information on your website automatically. This means you will not have to worry about remembering to manually do this task. Allowing an IT professional to help choose and set up a cloud-based backup can help you avoid mistakes.
Unnecessary Software and Plugins
As time goes by, more and more plugins and programs will be added to a WordPress website. Most business owners fail to realize how many problems can be caused by having too many programs on their website.
If a website starts to slow down, a business owner will need to take action. Allowing professionals to eliminate some of the unused programs on a website can be beneficial.
Reducing the number of programs and plugins running on a WordPress website can speed it up substantially. If your website takes too long to load, it can lead to visitors leaving before they even have a chance to find out about your company.
Instead of missing out on quality sales leads, you need to focus on keeping your website clean and functional.
Auditing the Code
Just like any other aspect of a WordPress website, the code will need to be updated on occasion. Code that was cutting edge a few years ago can become obsolete in a hurry.
Running your website with this bad code will only cause problems. An IT professional can inspect and optimize the code on your website in no time.
Finding problems with this aspect of your website is only possible when performing an extensive audit. During this audit, an IT professional will look for accessibility problems, as well as any broken links that exist. Trying to perform this audit on your own will usually cause mistakes to be made that can be detrimental to the success of your website.
Working With Professionals Is a Must
Some business owners think they can save money by performing their own WordPress maintenance. This DIY website maintenance will generally do more harm than good.
Are you looking for more information about how to make your WordPress website more functional? Be sure to check out our article on the best WordPress contact form plugins on the market.